Integrity、honesty
The sunrise people’s honesty and integrity is the foundation of sunrise, we must be treat all customers, suppliers, partners and the communities around us with honesty and responsiblity.
The environment, health and safety
We promote a safe working environment in order to promote personal and environmental health and tranquility.
Quality and Excellence
We will meet and even exceed the requirements of the services for our customers, we should spare no effort to pursue continuous reform and innovation, we have done every thing with this spirit, to create an advantage and be competitive on the world level.
Customers
We are committed to being popular with customers and suppliers, as a trademark, in every region and even the world where we provide services.
Talents
Talent is the key to Sunrise. By encouraging communication and participation we provide incentives and recognition of individual and team achievements environment. Each person in sunrise will have equal opportunities.
Profit
We are committed to gaining financial profit to maintain development and to promote common financial growth for ourselves, our employees and our customers.
Responsibility
Whether as an individual or a team, we have the responsibility for our common behavior and the results of this behavior.

Our mission
Sunrise company is one of the best service providers and is composed of staff who have lofty goals and powerful capabilities. We believe that with Sunrise's development for our customers, employees, and even the whole society we will bring about enormous benefits.
Our customers
We are more keenly aware of the needs of customers than other suppliers. We let customers grasp opportunities and solve problems in quality innovative ways. We dare to meet changes，we do not see ourselves only as a general service, but a complete advanced concept to guide our thinking and action. The price we provide for customers is not necessarily the lowest, but is certainly the best value.
Our interests
We are not only creating values for our customers but also for ourselves, and we will strive to make the company's economic growth continuous. We will not neglect our honesty, quality, safety, health and environmental commitments whilst seeking to create these values.
Our staff
We know that talent is one of the main contributors of asset growth. We investment in them for the information they need and in skills and knowledge. We hope that the staff also put their energy and time into the company, in order to make constant progress in their post，as a professional and skilled employees. We hope they will develop more personal values after a short time. Our guideline and specific measures are to provide all employees with the spirit of enterprise ownership.
We consider our organization as a group rather than a collection of individuals，we treasure different views, and are effective in resolving conflicts and different views internally. When we face the outside, we are a people dedicated to our business. Whether as a group or an individual, we are able to deliver our promises. Promises must be kept, action must be resolute and responsibility must be taken irrespective of good or bad results. We will learn from initial mistakes and let this failure lead to knowledge-improvement and the future success. Through joint efforts and the promotion of team spirit, we have the opportunity to pursue individual ideas.
Our industry
We aim to be recognized as the pride of others in the industry by satisfying the public. We will act as a yardstick for quality and we will respect our partners, suppliers, consultants, in recognition of the effective cooperation and great contribution they have made for our success. We seek, in the best way, to meet the needs of customers.
Our community
We have the responsibility to make a contribution to the society we live in. We will make environmental protection, staff and security and health, our primary objective. We wish to make the community aware of our activities, and make our contribution by actively participating in public welfare.